NEW YORK, NY
- (Marketwire - January 14, 2014) - Anthem Media Group Inc.
a global leader in operating niche television channels on linear,
digital and mobile platforms, announced that the launch of the first
ever 24-hour Fantasy Sports TV Network
is set for March 4, 2014. The Fantasy Sports Network
begin serving its content on traditional, “over the top”, onlineand
mobile video platforms throughout North America, offering interactive
fantasy sports programming for a wide range of today's sports enthusiast
in a linear stream, as a video on demand service and as an application.
Fantasy Sports Network
will be the first TV
network to have live studio programming, call in shows, panels,
celebrity and expert drafts, reality programming, and on site commentary
from sports venues, allspecifically targeted towardsthe estimated 40
million people who play fantasy sports annually and on a daily basis.
The channel will engage and involve the fantasy sports community as no
media company has ever done before, meeting the analytical,
informational and breaking news needs in an entertaining environment.
“This project has been two years in the making, and we are thrilled
that it has finally all come together,” said Leonard Asper, President
and CEO of Anthem. “We are combining the television experience of the
Anthem team with the fantasy sports expertise of Anthem’s Rotoexperts.com
, and major partnerships across the industry, to form a unique, compelling and relevant offering for our audience,” he added.
“Through an aggregation of the best fantasy content and
personalities in the industry, the Fantasy Sports Network will engage
fantasy sports participants and consumers with industry experts,
athletes, celebrity personalities and in general be the destination
channel for the exploding world of fantasy sports,” said Chad Midgley,
“The metrics behind our mission are mind boggling,” said Louis M. Maione, Chief Strategy Officer of the Fantasy Sports Network
"With the fantasy sports industry growing more rapidly and arguably
larger than the business of underlying sports themselves, the time to
create a multi-faceted media property for this industry is now,” said
In addition to a daily flagship studio program, Anthem has an agreement with SiriusXM Radio
to simulcast three daily hours of the widely popular morning drive-time
“RotoExperts in the Morning” program from 6-9 a.m. on the new network.
Regarded as the one of the best showcases of fantasy sports information
and entertainment in the industry, the morning drive programming on the
SiriusXM Fantasy Sports Radio Channel (Sirius Channel 210, XM Channel
87) has aired since the channel’s launch on July 1, 2010 and is hosted
by a stable of notable RotoExperts industry stalwarts such as inaugural FSWA
Hall of Famer Scott Engel, Adam Ronis, Mark "Dr. Roto" Bloom, Tony
Cincotta, Mike Cardano, Lenny Melnick, Drew Dinkmeyer and Mike Leone.
Anthem programming partners also include Jon Klein, former
President of CNN US and Jeff Gaspin, former Chairman of NBC Universal
Television, and the company previously announced that NFL Hall of Famer Chris Doleman
has also joined the Anthem group as Executive Vice President of business development.
Several programming and marketing partnerships are being finalized
with industry leaders and will be announced in the coming weeks,
ensuring a robust programming offering that will engage viewers while
providing the necessary information for the “hard core” fantasy sports
The network will also be supported by itsflagship fantasy property RotoExperts.com
, and its widely popular sports pop culture site SportsGrid.com
, both of which were purchased in 2013 from an ownership group led by fantasy sports industry pioneer Louis M. Maione and Abrams Media
founder and television personality, Dan Abrams. The two sites feature a
number of popular video personalities and a family of notable industry
journalists, which will all be cross promoting video content on the
Fantasy Sports Network.
“With the growth of this industry exploding as technological
advances in interfaces, devices and statistical data aggregation allow
players to easily check scores, adjust rosters, interact and communicate
from anywhere and on any device, the idea that this could be a 24/7 TV
network was a logical progression for us,” said Asper.“It fits perfectly
with Anthem’s strategy of building multiplatform media assets around
communities of interest, and we will use our other TV properties to
promote the network as well”, he concluded.
Anthem Media Group Inc.
is a media company with offices and studios in New York, Toronto and
Los Angeles, operating niche television channels on linear, digital and
mobile platforms globally. In addition to the Fantasy Sports Network, RotoExperts.com
, a leader in fantasy sports content, Fight Network
the world's premier combat sports channel now broadcasting in the US
and over 30 other countries, and is a significant investor in the Pursuit Channel
, one of the top outdoor channels in the U.S. Anthem also owns SportsGrid.com
, a leader in general sports entertainment commentary.
For More Information Contact:
VP Content, Anthem Media Group