The company I work for is making big moves. Hiring established talent from ESPN, sponsoring a UFC fighter in the big event this month, and now acquiring one of the most established fantasy baseball oriented services in the industry. This is a reproduction of the press release.
ROTOEXPERTS.COM ACQUIRES DIAMOND DRAFT SOFTWARE
Leading Fantasy Baseball Draft Software Added to Growing Fantasy Sports Franchise
December 16, 2008, Safety Harbor, FL. RotoExperts, LLC announced today that they have acquired Diamond Draft Fantasy Baseball Draft Software. The acquisition includes all intellectual property including source code, the Diamond Draft web site, and the customer database.
Diamond Draft Software, operating since 2001, has built a dedicated user base with its cutting edge approach to managing fantasy baseball drafts. Diamond Draft will undergo some minor improvements as part of the acquisition, and it will be offered in the upcoming RotoExperts Fantasy Baseball Draft Guide. RotoExperts will rebrand its line of fantasy draft software, formerly Xpert's Edge, with the Diamond Draft name. Financial details of the acquisition were not disclosed.
"Fantasy drafting software has been an interest of our leadership team since the origins of the company," said Ben Ice, founder of RotoExperts.com. "After building a custom application for the NFL season, we decided that it would be most efficient to acquire an existing product heading into the upcoming fantasy baseball season. Diamond Draft is one of the best applications available in this space, and we are thrilled to be able to build upon such a well-designed tool moving forward."
"I'm really excited about the merger between Diamond Draft and RotoExperts," added Keith Macari, founder of Diamond Draft. "This merger will be an immense benefit for current and future Diamond Draft users. The first-rate staff at RotoExperts will supply far greater depth with player info, values, and projections. Another plus is that a greater effort can be put towards program enhancements. Improved player information and an enhanced program will be a huge win for everyone involved."
In addition to more traditional marketing efforts, RotoExperts is also working with baseball sites and blogs who are interested in generating income by offering Diamond Draft to their readers. "There are thousands of smaller web sites and blogs struggling to generate revenue in today's down economy," said Ice. "Our marketing team will reach out to them with an excellent opportunity to help their readers while generating revenue for their operations." Interested sites can contact Ice at email@example.com.
Existing customers will be "grandfathered" into the new program, with the software remaining available at the 2008 pricing for as long as there is no lapse in service for any full baseball season.
RotoExperts.com is one of the fastest growing fantasy sports advice sites in the industry, having grown from a team of six to over 40 in total in its first three quarters of operation. With a vision of providing "analysis with an attitude", the RotoExperts team has quickly established themselves as a premium provider of high quality fantasy software and savvy advice, with major media partnerships and more . Keep tabs on what else these guys are doing at www.RotoExperts.com
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